Is Social Media Marketing for you?

Duct Tape Marketing has listed some things to consider if you want to leverage social media marketing for you business:

Do not bother with twitter or Facebook or any other social networking tools right now unless:
• You have perfected a simple point of differentiation that a narrow market truly values and gets
• You have a killer white paper that clearly demonstrates your 7 steps to blah, blah, blah expertise
• You have built relationships with 5 journalists that routinely call you for quotes and tips
• You are presenting workshops, seminars and web conferences based on white paper above
• You have a roster of strategic partners that you automatically refer and who refer you
• Your web site/blog is chock full of education based content, articles and tutorials
• You have a fully scripted/automated lead conversion process that you can measure
• You have a marketing action plan and action step calendar that is focused on marketing objectives

Read the entire article:

Twitter is not for every small business | Small Business Marketing Blog from Duct Tape Marketing