Order of Exposure

One of the critical aspects when thinking about creating a web experience, is how people first experience your business. Did they receive a brochure first, did they find you through Google or were they at a trade show? Crafting a memorable experience needs to take these factors into account. Here's a another take on the same issue with regard to brochures and websites:

Copywriting: How Different Should Your Brochure Be from Your Web Site Content? ~ Web Developers