E-Mail Relevance a Worldwide Concern - eMarketer

In the Asia Pacific region, a recent survey found that over 25% of people who have opted in to an email newsletter report it as spam IF THEY FEEL THE EMAIL NOW LONGER HAS RELEVANCE TO THEM. Email continually needs to be reviewed for relevance and every email should give the end user an opportunity to supply feedback. Read the full article:

E-Mail Relevance a Worldwide Concern - eMarketer