Your ‘About Us’ Page can make a difference

The folks at Marketing Sherpa have discovered seven key areas that decision-makers will look for when checking out your company. They will look for the following on your "About Us" page:

1. Up-to-date material - Complete and current information, including recent press releases about your company’s successes.
2. Customers - Who else do you work with?
3. History - What are your company’s roots and its growth pattern?
4. Location(s) - Do you have an office nearby? For some companies, especially manufacturers, it’s a real plus to have a physical location in the vicinity even in the Internet age.
5. Boards of directors/advisors - Who are they? Successful and prominent directors can validate a company, especially in its growth years.
6. Media coverage - High-profile articles or a mass of media coverage can put you on the map.
7. Blogs/thought leadership - Blogs offer a view of the thinking of a company’s executives."

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MarketingSherpa: New Chart: Why You Must Pay More Attention to Your ‘About Us’ Page: "