Ten Quick Email Broadcast Tips:

Ten Quick Tips when Broadcasting Emails:

1. Put a link to a HTML page on your site at top for those with email reader formatting limitations
2. Use a small banner that doesn't push content below the fold
3. Make sure images do not interfere with text or meaning of text (with ALT tags)
4. Paragraphs should be very short and no more than two in a row
5. Put links to key content at the top of the email
6. Unsubscribe/opt-out info must be included in every email
7. Make sure user's eye tracks vertically and email is very "scannable"
8. Include "Add to address book" note which reduces chance of email ending in spam control
9. Have lot's of "calls to action"
10. Good design is everything