20080529

Hot topics in Email Marketing

What are the key issues in email marketing in 2008?

Email and Mobile devices - when an email is sent out, how many people read that email on a mobile device?

Better reporting on email broadcasts - how do we ensure we're getting accurate reporting statistics and does that data help us in our marketing?

Delivery - with spam filters and other barriers, how do we make sure that our emails reach their destination?

Full Article:

Faithful E-Mail Remains Tactic of Choice - eMarketer

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