Here's some interesting stats on blogs and traditional media:
A full 95% of the top 100 US newspapers now offer reporter blogs (up from 80% in 2006)
57.7% of recent survey respondents said they used blogs to measure sentiment, and 51% used them to gauge how their competitors were covering stories.
Read the full report:
Blogs and Traditional Media - eMarketer
20080528
Blogs and Traditional Media
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